The first thing that we did to improve the feel of our campaign, as per suggestion from our peers, was to unify the bottom bar and text color choices throughout all the advertisements to give them a more cohesive feel.
Another thing that was done to improve the looks of our ads was various small changes to make the ads look more clean and professional, such as removing the xs on the eyes and removing various strokes and reducing the size of drop shadows.
As per Mr.Bishop's suggestion, the placement of the text and alignment was also changed to be more unified throughout the ads and to make the layout look cleaner and easier to read.
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