Charity Research (2.4)

1. Their conservation efforts are part of a bigger conservation approach that spans across Canada, the United States and Mexico. Ducks Unlimited Canada (DUC) is a part of the North American Waterfowl Management Plan (NAWMP). The objective of this international conservation program is restoring waterfowl populations to average levels enjoyed in the 1970s.
2. The charity operates primarily through the North American Waterfowl Management Plan, raising awareness for their programs, and using donatiosn to help governments put in place policies to protect wetlands and waterfowl.
3. DUC is primarily based in Stonewall, Manitoba
4. DUC operates on a continental scale, working with organizations in U.S.A and Mexico to help preserve waterfowl population across North America.
5. Their current advertisemetn and awareness strategies involve the use of infographics, and are focused heavily towards the older generations that can be involved in politics to help put protective policies in place.
6. I am not part of the target demographic, so I cannot say from personal experience that they are good because I have seen their ads(I have not), however the ads themselves are very well designed, informative, and persuasive, and the only thing that DUC needs is a way to get them seen more, as well as an angle to get the younger generation involved.
7. The communication to the public could be improved most easily by increased exposure to the public. The actual advertisements they have are very well designed, they are just not very often seen by their target demographic.
8. The demographic that mostly supports the charity are older people who are very interested in nature and do not want to see it destroyed. For the donation portion of our campaign, this is also the demographic that will be targeted, but also younger people for awareness and volunteering purposes.