March 31 Commtech Project Update

  Today's class was dedicated solely to doing research on the history of commtech. A full research sheet will later be provided.

Commtech Project Topic

  For the upcoming commtech project, the topic I will be doing is the history of Communication Technology. It will most likely be a presentational video, with music that I make myself, likewise with graphics, content, and voice recording.

Reflection (2.11)

1. The most successful part of our campaign was the continuity between the ads and keeping a sense of familiarity through the use of similar design elements such as layout, color, and typeface choice.

2.The least successful part about our campaign was the abysmal choice of photoshop names.

 Also some of the ads have layouts that don't look entirely professional and could probably be improved with an improved composition.

3.Each ad was carefully made over several classes with lots of feedback from various sources, so overall the project was done very carefully and very close the to the fullest that we did with the allotted time.

4. With the provided marking scheme, it seems that the mark that we deserve is in the high 90s.
The file we completed can be found in groupwork under "duck group marking scheme.pdf"

Campaign Ad Sumbmission

Revision (2.10)

The first thing that we did to improve the feel of our campaign, as per suggestion from our peers, was to unify the bottom bar and text color choices throughout all the advertisements to give them a more cohesive feel.
Another thing that was done to improve the looks of our ads was various small changes to make the ads look more clean and professional, such as removing the xs on the eyes and removing various strokes and reducing the size of drop shadows.
As per Mr.Bishop's suggestion, the placement of the text and alignment was also changed to be more unified throughout the ads and to make the layout look cleaner and easier to read.

Charity Research (2.4)

1. Their conservation efforts are part of a bigger conservation approach that spans across Canada, the United States and Mexico. Ducks Unlimited Canada (DUC) is a part of the North American Waterfowl Management Plan (NAWMP). The objective of this international conservation program is restoring waterfowl populations to average levels enjoyed in the 1970s.
2. The charity operates primarily through the North American Waterfowl Management Plan, raising awareness for their programs, and using donatiosn to help governments put in place policies to protect wetlands and waterfowl.
3. DUC is primarily based in Stonewall, Manitoba
4. DUC operates on a continental scale, working with organizations in U.S.A and Mexico to help preserve waterfowl population across North America.
5. Their current advertisemetn and awareness strategies involve the use of infographics, and are focused heavily towards the older generations that can be involved in politics to help put protective policies in place.
6. I am not part of the target demographic, so I cannot say from personal experience that they are good because I have seen their ads(I have not), however the ads themselves are very well designed, informative, and persuasive, and the only thing that DUC needs is a way to get them seen more, as well as an angle to get the younger generation involved.
7. The communication to the public could be improved most easily by increased exposure to the public. The actual advertisements they have are very well designed, they are just not very often seen by their target demographic.
8. The demographic that mostly supports the charity are older people who are very interested in nature and do not want to see it destroyed. For the donation portion of our campaign, this is also the demographic that will be targeted, but also younger people for awareness and volunteering purposes.
   

2.5- Proposal/Pitch

    Our campaign will consist of 3 major parts.
1.To get volunteers-Targeting 16-22 year olds who need community service hours/want to help the environment. Ads in schools, volunteer finding sites, local nature areas(conservation/nature centers).

2.To raise funds. Targeting 45+ year olds who are very nature oriented(e.g fishing, hiking, camping, canoeing, etc.). Ads in local nature areas(conservation/nature centers), national parks, nature magazines, local newspaper.

3.To raise awareness. Target everybody. Local nature areas(conservation/nature centers), local newspapers, various magazines, around schools, nature focused webpages/blogs. Various small business with a relaxed feel.

1.      What medium will you be working with? Be specific.

The most common medium we are planning to work with are print ads, because they are more likely to be taken seriously, noticed, and are the only ways to convey the message to our demographic; in local nature areas, parks, and nature focused magazines.

2.      How would you get the message out to the identified demographic?

We feel that the best way to get the message out to our chosen demographic would be through targeting the locations they visit and look at, mainly parks, conservation areas, nature magazines, and specialty nature stores such as for hiking and fishing.

3.      How will you communicate the mission/mandate of the charity through your campaign?

We will mostly be using images of wildlife and especially wetlands, along with short but powerful text describing the destruction of wetlands and death of waterfowl.

4.      What is the core message of your campaign? How will you convey that message?

The core message of our campaign is that the loss of wetlands is detrimental to the health of the land, the ecosystems, and especially aquatic wildlife such as waterfowl. It will be conveyed mostly through images, but also data of the destruction occurring and biased phrases blaming big companies.

5.      Why should your campaign be chosen? What will make your campaign most effective for the chosen demographic? (e.g. My campaign will appeal to Canadian teenagers because...)

Our volunteer portion of the campaign will appeal to teenagers/young adults because a lot of them will need volunteer hours, and especially because it’s a common fact that wildlife and habitats are being destroyed, a lot will want to help these aquatic ecosystems.

Our fundraising portion of the campaign should work relatively well because it is targeted at people who spend a large portion of their time in nature, so they appreciate it and know firsthand what they are trying to save. We are placing ads in national parks and nature areas which they often visit, as well as nature focused magazines that they will most likely be reading, so the message will definitely be heard. Because they are being placed in nature appreciation areas, they will be more likely to view the ads in a positive light of trying to save the environment.

6.      The measure of our success will be, quite simply, the amount of new volunteers and amount of money raised.